When looking to create or update the branding strategy for your business, it’s always important to take every demographic into consideration. According to theInternational Council of Active Aging (ICAA), the majority of adults over the age of 55 feel that advertising does not reflect their current lifestyle, and they are turned off by marketing messages targeted to them. BBB is remindingbusiness owners to include our nation’s aging population in their branding and marketing.For more information visit bbb.org.
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