Vanity Awards Prey on Small Businesses

Be cautious of emails from marketing companies posing as legitimate credentialing organizations. The emails say that you've won their 2013 "Best of – fill in the blank" award for your industry and congratulate you for joining "such an elite group of small businesses."

You are then offered the opportunity to purchase a plaque, a crystal award or both at a cost ranging from $79.99 to $199.98. A complimentary digital award image and personalized press release are also included in the package.

The awards can be part of a widespread scheme designed to get businesses to pay for vanity awards of little or no value. They mirror offers made in the past by U.S. Commerce Association, an organization whose phony vanity awards were the subject of several BBB complaints.

Phony vanity awards prey on small businesses who are trying to make their companies stand out in their industry. The program's website tells business owners that "a select few have been able to benefit from the strategic value of business awards" and that "a business award can be an account executive's ace-in-the-hole."

BBB offers the following tips to businesses to avoid being taken by this or similar schemes:

Most awards of value to any business will come from a local business organization such as a chamber of commerce or a known, recognized trade organization for a specific industry. Award schemes often have little or no value to the business within the community in which they do business.

Most businesses are not charged to receive honors that they are awarded. If you are being charged to receive a plaque or trophy, it is likely a money-making scheme that has little to do with business performance.

Start With Trust. Always check with the BBB before doing business with a company, even if they seem to be doing you a favor. If it sounds too good to be true, it probably is, especially if you have to pay for the honor.

Seven Scams that Target Small Businesses

Being vigilant against fraud is not only important for a company’s bottom line, it also strengthens customer trust in the business. 

Every year the BBB receives thousands of complaints from small business owners who fell for an invoicing scam or were misled into paying for products and services they didn't want. Scammers aren't always trying to steal money from a business; sometimes they are after a company’s financial or customer data and will use many kinds of high and low-tech methods for getting it.

Here are seven scams that commonly target small businesses:

1. Directory Scams – A perennial problem that has plagued businesses for decades involves deceptive sales for directories. Commonly the scammer will call the business claiming they just want to update the company’s entry in an online directory or the scammer might lie about being with the Yellow Pages. The business is later billed hundreds of dollars for listing services they didn't agree to or for ads which they thought would be in the Yellow Pages.
2. Office Supply Scams – Some scammers prey on small business owners hoping that they won’t notice a bill for office supplies like toner or paper which the company never ordered.  Every year BBB receives thousands of complaints from small business owners who were deceived by office supply companies and billed for products they didn’t want.
3. Overpayment Scams – Be extremely cautious if a customer overpays using a check or credit card and then asks you to wire the extra money back to them or to a third party. Overpayment scams target any number of different companies including catering businesses, manufacturers, wholesalers and even sellers on sites like eBay, Craigslist and Etsy.
4. Data Breaches – No matter how vigilant your company is a data breach can still happen. Whether it’s the result of hackers, negligence or a disgruntled employee, a data breach can have a severe impact on the level of trust customers have in your business. You can learn how to defend your company from a data breach for free with BBB’s Data Security – Made Simpler at www.bbb.org/data-security.
5. Vanity Awards – While it’s flattering to be recognized for your hard work, some awards are just money-making schemes and have no actual merit. If you are approached about receiving a business or leadership award, research the opportunity carefully and be wary if you’re asked to pay money.
6. Stolen Identity – Scammers will often pretend to be a legitimate company for the purposes of ripping off consumers. When it comes to stolen identity, the company doesn’t necessarily lose money, but their reputation is potentially tarnished as angry customers who were ripped off by the scammers think the real company is responsible.
7. Phishing E-mails – Some phishing e-mails specifically target small business owners with the goal of hacking into their computer or network. Common examples include e-mails pretending to be from the IRS claiming the company is being audited or phony e-mails from the BBB saying the company has received a complaint.  If you receive a suspicious e-mail from a government agency or the BBB, don’t click on any links or open any attachments. Contact the agency or the BBB directly to confirm the legitimacy of the e-mail.

What other scams have you heard of?