When looking to create or update the branding strategy for your business, it’s always important to take every demographic into consideration. According to theInternational Council of Active Aging (ICAA), the majority of adults over the age of 55 feel that advertising does not reflect their current lifestyle, and they are turned off by marketing messages targeted to them. BBB is remindingbusiness owners to include our nation’s aging population in their branding and marketing.
For more information visit bbb.org.
The face of customer service is rapidly changing with the integration of social media. Customers are no longer contacting businesses through mail or even on the phone. Now, consumers are using public forums like Facebook and Twitter to provide feedback on a product or service. When customers leave comments, positive or negative, it’s important to put your best customer service foot forward. This is often referred to as, “social care,” a combination of social media and customer service.
Customers have so much power when it comes to social media. When responding, keep in mind your tone and timing. Be careful when it comes to the tone of your response, as oftentimes consumers can perceive your answers differently than intended. Timing is key in your response, since customers expect answers in real-time. Try to respond within one business day and quickly resolve any issues.
When done right, social media is excellent way to improve quality of your customer service.
Small Business Saturday is a day dedicated to supporting small businesses on the busiest shopping weekend of the year. As a joining member, BBB is teaming up with American Express OPEN to spread the word on why small businesses are so awesome. For the third year in a row, American Express OPEN has declared November 24th, the Saturday after Thanksgiving, to be Small Business Saturday. Businesses can take advantage of free tools offered online at www.facebook.com/SmallBusinessSaturday: free signage, free ads on Twitter, and lots of ideas to help grow your business.
When looking to create or update the branding strategy for your business, it’s always important to take every demographic into consideration. According to theInternational Council of Active Aging (ICAA), the majority of adults over the age of 55 feel that advertising does not reflect their current lifestyle, and they are turned off by marketing messages targeted to them. BBB is remindingbusiness owners to include our nation’s aging population in their branding and marketing.
