In times of escalating privacy and data breaches, customers expect every business — large or small — that collects their sensitive personal information will protect it. BBB advises business owners to proactively address customer anxiety and take steps to both prevent and prepare for a security breach.
Last year, more than 125 million people were affected by data loss incidents. Consumers need assurances that they can trust the companies they do business with to secure their data.
In the wake of a security breach, it’s important to take action quickly. Small and large businesses alike need to be able to readily determine the nature and scope of the data incident, and take all appropriate steps to contain and stop the attack.
BBB recommends the 2012 Data Protection and Breach Readiness Guide, which reflects input from a wide range of stakeholders, including interviews with companies that have experienced breach and data loss incidents, and industry and breach analysis experts.
For more data security advice you can trust, visit www.bbb.org/data-security, and for a complete OTA guide, visit https://otalliance.org/breach.html.